ホッピー (a Tokyo typography galore)
Originally uploaded by nofrills.
ホッピー (reads: hop-py) is something like low-alcohol beer. Sociologically (?), it's like "champagne for the working-class" - cider in Britain may be quite close. "Hoppy and 焼酎" is one of the popular cocktails in Shinbashi or Asakusa... Not so in Roppongi or Azabu.
On the lantern is Hoppy's trademark lettering/typography as you see on the cover of their "official" guide book.
